For this project, my partners and I picked two fashion houses and planned a buying trip to go to these houses. We picked dates and times for our showroom appointments, set up our travel arrangements, and everything we needed to travel. We put together five different outfits from the designers' websites and identified the price, colors, and sizes. One of our fashion houses was in France so we decided to pick Paris as our special visit. Also, we included our target customer and promotional event for this new collection.
For this project, my partners and I developed our own store. We researched and chose a location and the demographics and psychographics of our target customers. Then we had to use describing words for our brand image and show what type of merchandise we would be selling in the store. Lastly, we had to showed the visual merchandising for the interior and exterior of the store.
For this project, my partner and I created two outfits based on fabric swatches we chose. Our theme was edgy school girl. We identified the names and three characteristics of each swatch. We also made a care label for the garments.